Without being too crude and simplistic, or incensing Jim (who is a great guy and has done nothing but good things):
One of the guys involved with the company (who unfortunately happened to have all the "keys to the website kingdom") did a takeover and pushed the founder (and most of the people that got it started, including myself) out, and decided to make it a replica company for stuff he was interested in fostering - Firefly, mostly. Brilliant tactics, really. I learned a lot, lol!
So, Universal Monsters wasn't a priority, and the license lapsed.