I should clarify, it isn't that I don't want to go see Thor 2 during the theatrical run. It's that I feel like perhaps I'm almost being FORCED to see it in a set span of time just so a separate work (the TV show) that is set in the same universe will make sense, and that by NOT seeing a first run movie in a theater during that set amount of time, I will somehow be missing something in relation to the story/plot of the television show or perhaps run the risk of something in the television show being a spoiler.
Part of me wants to reassure myself that they won't do it that way, but then the rest of me realizes that if they're going to all the trouble for tie-in marketing between the properties, it implies that by NOT seeing the film during that span of time, you will miss something in the TV show. Whether you WILL be missing out on something or not of course remains to be seen, but the implication is the underlying basis of the marketing ploy and THAT is what kinda irks me. It's great from a marketing standpoint, but not great from a PR standpoint.