Or their financial backers. After all, the contract only agreed to this specific stipulation and given how difficult it would be to assess income from streaming...
Of course, this will kill big budget movies. Cant make a big budget movies without a "big budget" and who is going to be stupid enough to back a movie now that the ROI is through the floor thanks to streaming?
The job of financiers is to make money and regardless of the outcome of this trial, if they deem the risk too high to make a profit, they are not going to invest so no more big money for movies. Congrats Hollywood, you played yourself.
This is why the "movie/video game summary" video is banned in Japan and a dude got sued for posting summary videos for a particular video game.
Youtubers are obviously up in arms about this but to be honest, yeah, its a huge concern for the entertainment industry. Why pay $20 to $70 for a ticket to a movie or a video game and spend at least 2 to 20 hours to consume it when you can just get a summary in 10 minutes? Or basically see the film for free with the highlighted clips (with many fight scenes or other major plot points uploaded to youtube a couple of hours later). Maybe this is just an inevitability of media but still makes things more difficult. Ironically, this is a problem that fixes itself (no more movies means no more reactions). This time, youtubers and youtube itself killing content and playing themselves.
Oh, the big 3 titans have a near monopoly of the market because regulators were asleep at the wheel? Color me surprised. And monopolies are bad for the market?
Just wait a couple more years for when the big three streaming platforms feel they have a secure enough platform (not enough competition) and jack up subscription prices (they are already starting but really cranking). This was the plan all along anyway. Textbook.