this is a dumb move, every way you look at it.
thats basicly DC/fox saying, look we are important, go fight us. in reality it is like this, both movies wont make as much bank as they wouldve done if they were on seperate days. cause people will not watch both movies if it comes out on the same day.
now people will say: sure people will watch both. but lets look at it this way. a movie is expensive to a good amount of people. 12-15 bucks ticket, and about the same amount in snacks, if you go for that. not everyone has that kind of money to spend.
those movies are laid out more for males than females, and for the younger age group than the older. so the mayor viewers will be 15-30 year old males. so, this is 60 bucks instead of 30, for students, min wage earners, parents etc (its even more there cause multiple tickets) this is not an option. at least not in one month.
and given the chances, DC will lose this battle.
people have seen marvel movies, they know what quality awaits them.
on DCs side on the other hand, theres not a lot to show for. sure, batman was ok, but not as well received for the last part, and Superman was mediocre at best. still it made bank cause it didnt have to rival their spot with anyone else.
if you wouldve put up superman vs iron man, both wouldve made less money, and superman wouldve lost.
this is just basicly DC saying: look at us were important, we dont care about you.
and it will backfire.