Conan the Barbarian went the way of past August fantasy/ancient action movies and flopped hard. Joining the ranks of Kull the Conqueror and The Last Legion and grabbing less interest than even The 13th Warrior, Conan reaped $10 million on around 4,500 screens at 3,015 locations. It was a far cry from the 1982 Conan, which had over three times the attendance on its opening weekend, though it had a similar gross ($9.6 million).
The Conan remake's marketing relied on the brand name and generic fantasy action instead of presenting a compelling story and strong characters. The movie's director, Marcus Nispel, was also responsible for the similar dud Pathfinder. With roughly 2,100 locations, 3D was 61 percent of Conan's take. Distributor Lionsgate's exit polling showed that 65 percent of Conan's was male and 69 percent was over 25 years old.