On the subject of merchandising, if you're a Verizon customer you can get a free Star Wars (cardboard) VR headset, there are several different designs to choose from to go with the new VR update to the official Star Wars app.
http://www.cnet.com/news/star-wars-...ewers-are-cute-and-verizons-giving-them-away/
Edit: Beat me to it.
They didn't even ask me if I was a customer, they just gave it to me. But they only had two at the store, I got the last one and I got there 10min. after they opened.