The hover board debacle now is officially is beyond a few disgruntled fans and admittedly a failure. But not due to Bob Gale, who was gracious in coming to Mattel and trying to help. This is Mattel's fault and the project leader and marketing. Shame that the person they asked to help now is taking the blame for something out of his control.
And just to note, I don't think the lenticular was the killer on this project, I think the fact they would not consider the poor materials on whole, inaccurate graphics, sizing of the objects on the board and inaccurate materials weighed to trying to achieve what was poor sound and glide effect killed this project. They lost focus of what the project was trying to achieve originally.
I did not think it could get worse for Mattel, but it just did. The silence as throughout the whole project deafening. And when Mattel has decided to speak, those words were meaningless. Now comes the fallout.
Its a shame, the board is not terrible, in fact, I would not mind still getting one, but at a lower cost (Bob Gale was correct on the value of the final product). But it was never the authentic replica they hyped at the beginning. And they never listened to the customers when things went off path, belittling them instead.
Mattel now needs to come up and be honest about what happened, not let Bob Gale take the hit. They have to turn around and really focus on the future products. Understand mission goal and focus. They need to start listening to the customer base on all their lines. They need to assign someone(s) who has a passion for their own products to have an inside line and outside line of communications on their own forums. And frankly, they need to be honest when doing so.
Most of all, make this "the learning curve", the textbook of what not to do and how not to handle such a project, and show that knowledge with PR and good products from here out.
Yeah, I STILL want an accurate replica as well. I don't know that Mattel would have the hutzpah to have a go at it again.