Source? I want to read more about that.Even if you despise ST 2009, it's really not fair to put that all on JJ. Paramount wanted JJ to do ST, even despite his initial reluctance, because of Paramount's mandate to change ST. Believe it or not, that decision wasn't simply about about pandering to the masses. It's actually more complicated than that.
(Sorry to folks who already know this part)
Prior to 2005 CBS and Paramount were a part of the conglomerate, Viacom. In December 2005 Viacom split where CBS Corporation became separate from Paramount which was now a part of "new" Viacom. While Paramount retained ownership of all the Star Trek films up to Nemesis, CBS Corporation retained rights for new films as well as the series. Paramount was able to strike a deal with CBS where an alternate copyright could be issued to Paramount to make films provided they were set in an alternate timeline - the stipulation from CBS was that they needed to be visually and tonally dissimilar from earlier Star Trek presumably so as not to create conflict and confusion should CBS decide to do something with the original timelines.
ST 2009 was thematically altered by grand design.
It's not about JJ going rogue with his misplaced interpretation of ST. The change in the look and feel of ST was by design and a decision made at a higher level than the director. If they hadn't hired JJ then it would have been someone else also instructed to make an action blockbuster-type series of movies. On the whole, given the constraints, ST 2009 turned out pretty good, IMO.
The new Trek movies are OK to watch, just very hard to reconcile with TOS even accounting for being an alternate history. I refuse to believe that Nu Kirk would be allowed to command a small patrol vessel, let alone a deep space vessel. That is until the last movie where he actually acts responsibly. I think the third has the best story. Except for a ship that somehow had a mountain form on top of it that is still able to fly after being repaired and destroying the bad guys ships by playing loud Beastie Boys. The second movie basically broke the universe with being able to teleport directly from Earth to Qo'noS. Who needs ships after that? And if the Klingons give you any lip just transport a few photon torpedoes into their capital. The whole franchise is falling victim to the same thing some TV shows do and that is the writer or writers come up with something "cool" and let the next group deal with the consequences. The same thing goes for costumes and make up. I can't wait to hear how Discovery deals with Klingons changing looks between seasons.