Are you trying to make one of those and just showing someone else's pictures?
Looks like an easy project overall. I would purchase a yard or 1.5 yards of long hair Mongolian Sheepskin. The base could be made out of something like Worbla and sculpted to look like the eyes, nose, teeth, horns.
I made an Ewok head using the same method and have since finished the head (I need to take pictures) and am working on the body frame now.
http://www.ensignsdesigns.com/2016/07/25/ewok/