I stand by their regular over upgraded every time. Softer, more comfortable, a nice shine, and FAR better color saturation. The upgraded is, as said, a much thicker, matte fabric, but because of that the color saturation is a lot worse, so you get far more white-out.
Colored can be great if you get it to work well. I just got a new classic red & blue on colored (pics at @aaronrivin on IG), and I love it, but anything more complicated might be tough. IE there's NO way they could do, say, the Iron Spider or something.