It's a good start, sure. But it's too late for this kind of fluffy tone. Dana and I (Joe) started ANOVOS as fans with a passion for making costumes and props at a professional level. > Gimme a break.
To me, this is the saddest part of the whole thing. Dana and Joe go back a long way in this community. As to Dana, I did not start knowing very well until I started getting involved in NuBSG replicas while the show was airing. Joe however I knew back when this community was just a couple of pages of one forum on the SWFANS.NET board. One of the issues I was very vocal about was trying to warn potential buyers about the risks they may face dealing with particular sellers. There were many type of issues and one or more might be a factor depending on the seller. Some were people who took the money and ran. Some delivered very crappy products. Some had good products but there delivery times and communication were horrible. Some made a lot of broken promises until they either felt obligated to deliver the item or refund payment. These guys know better... or at least I thought they did.
Based on the letters, I just feel that Joe and Dana understand why customers are upset.
I have found that most buyers are very easy to please as long as you:
1. Keep the buyer informed in a proactive manner. Don't wait for the buyer to ask, tell them as soon as you know something is not going as planned.
2. Be honest. Don't say something you
hope is going to be true or something to keep them off your back for a few weeks.
3. Deliver a quality product at or above expectations.
For me, this is the biggest thing. I am baffled by the huge discrepancies in ETA and actual delivery dates. How do you start a pre-sale on an item for a ETA in 3 month. Then miss the date and push it another 3 months, then miss it and push it, push it, and push until almost 3 years later. I can only figure it one of the following.
1. Anovos has a lack of understanding the production/manufacturing process.
2. They don't respect the customers enough to give them realistic delivery times.
3. A bit of 1 and a bit of 2.
As mentioned before by me and several others, they need to hold off taking pre-sale payments until much later in the manufacturing product when they can get a more accurate idea of ETA. Not only is this practice causing grief with the customers, but I cannot imagine it helps Anovos' bottom line. Here is the way I see it... Look at the Solo holster which they took early payments with some reduced for early tier pricing. Once they took the money, they had to go back for redesign of the item and the tools, prolonged issues in manufacturing, Holsters had to be stored for about a year till other issues such as tools and packaging were worked out. Final products had to be shipped in three different shipments. 1. holster, 2. tools, 3. extra buckle because they packed the wrong one in the original box. R&D, time, storage, labor, extra replacement parts, shipping, shipping supplies, customer services ... this all takes money. These are costs that need to be known because they need to be utilized to come up with a MSRP. As a result, they probably took a huge hit in their profit margin. You think they are going eat that cost? Nope, you know that helmet you bought? They had to jack up the sale price of that to cover costs. But guess what, they did the same thing with that helmet and now they have to jack up the price of the tunic to cover those loses. And so on... and so on... and so on...
The moving of manufacturing items to the US is going to help a few issues but it is not the big answer they need. I know that there is a lot of US made pride out there but I can tell you that you can have good and bad manufactures domestic and overseas. It is up to Anovos to do there homework and ensure that they are dealing with the type of company they want. If there old manufacture was a problem, Anovos is still the one to blame because they ultimately selected them in the first place as well as it was their responsibility to stay informed of production and delays. The US manufacturing will help in that it will probably knock a month of shipping time and they are more likely to take more trips to the factory to check in. If they were not doing it before overseas, they need to hire someone as their own QA to oversee production at the factory. I would also expect that US made will increase the MSRP. That's usually why products are made overseas. Even with the cost of overseas shipping, it usually is still result in lower costs.