The Star Wars marketing juggernaut is in full force
- Thread starter JoeG
- Start date
division 6
Master Member
At the store I work at the Boba Fett and Vader bottles sold out in 2 days.
There is also Campbell's soup, mac n cheese and other food items.
Oh an cereal.
There is also Campbell's soup, mac n cheese and other food items.
Oh an cereal.
Commander Max
Sr Member
Creamers do not surprise me, Lucas(almost) approved anybody with a check and an idea.
Disney on the other hand, God help us all.
Disney on the other hand, God help us all.
Robert McLain
Sr Member
It was even worse back in the OT days. And I LOVED IT!!!!!!!!!!!!!!!!
Bring it on.
Robert
Bring it on.
Robert
I have a friend that sends me every Hallmark Star Wars ornament that comes out each year, and also will throw in fast food SW toys or other items she sees. I've got a couple of SW bottle openers, with a Vader helmet on one and the other has Yoda on it, along with snippets of his dialogue. Years ago, she sent me a big Pez set of about 8-10 character Pez containers. It's stuck up in the closet. And my mom's neighbor gave me little plastic SW "army men" sets last year. I don't have the heart to tell them I collect expensive props, not all the toys.
robn1
Master Member
Yeah that's tough. I've had to say a couple times that I really don't want all those dust catching nick knacks and crap. I softened the blow a bit by saying it was because I don't have space for them, which is true.
The power of Disney is going to be intense compared to any time Lucasfilm and Fox were promoting the films. With money oozing out their ears they're making every opportunity to push this franchise.
They have the PERFECT platform to save them lots of advertising costs already:
- Multiple networks owned to advertise on (i.e. ABC, Disney Channels)
- Advertising and selling within the Disney Store
- Disney Land/World advertising
It will cost nothing to push promotions through their own outlets, which will enable all that extra Marketing dollars to throw at the places they don't have control over.
They have the PERFECT platform to save them lots of advertising costs already:
- Multiple networks owned to advertise on (i.e. ABC, Disney Channels)
- Advertising and selling within the Disney Store
- Disney Land/World advertising
It will cost nothing to push promotions through their own outlets, which will enable all that extra Marketing dollars to throw at the places they don't have control over.
All they did was put a different graphic on them though! At least make a bottle shaped like the characters or something!
division 6
Master Member
There are lots of products with character heads on them.
tubachris85x
Master Member
Even grapes
It was even worse back in the OT days. And I LOVED IT!!!!!!!!!!!!!!!!
Bring it on.
Robert
Yeah, I'm definitely having flashbacks to the summer of '83 when there was Star Wars merch everywhere you went.
I think I only ever wanted C-3POs because of the cutout cardboard mask on the back of the box
I am surprised that Nestlé instead of Kelloggs has the cereal license, at least over here in Germany/Europe. I still have the Han Solo mail away premium Kelloggs cereal boxes.
