See, it's that last bit that makes me just think this is a bunch of publicity B.S., rather than an actual attempt to create quality material for women. For the record, I find the "OMG CAP IS DEAD AND BUCKY IS CAP!!" stuff to be just as eye-roll inducing, since you KNOW that eventually the status quo will return. And this isn't just Marvel. DC does it, too. The Flash was dead for, like, 25 years, and they brought him back and rebooted the whole universe. Batman died, except, JUST KIDDING, he didn't. And so on and so forth.
So this stuff just ends up all being little more than stunts and, while it can sometimes lead to good stories, it just strikes me as a weak attempt at grabbing headlines. I don't care that Thor is a girl now. Thor was a FROG for chrissakes, and I didn't care. But I do care about what appears to be yet another case of little-more-than-tokenism. I'm all for creating more material for women, especially if young MEN end up reading it and maybe learn a little something in the process. But announcing your big change on stuff like The View? That says one thing to me: Cheap. Marketing. Stunt.