Did you spray the whole shoe or just the toe and sides?
When I sprayed mine, I did the whole shoe including the strap. I ended up spraying them twice, but if these get splashed, the water still soaks in and makes a dark grey patch that is visible until the shoe dries. It does not leave a mark though. I have also used a brand new damp cloth to clean them and just wipe in the same direction as the cloth grain runs. All good.
I don't seem to really have creases, rather the contours where I can actually make out where the toe cap is on these now. It is smaller than on the V2s which is a good thing.
The toe has slightly deformed on the wear pair where my display pair are still shaped like a bullet.