I actually really like the goblin suit/mask from the first Spidey film with Dafoe.
The rhino suit is....odd...but Webb said he'll have a minor role at the beginning, so I'm not worried. Electro looks cool. The new goblin (whichever version he is) looks weird.
The villains aren't the main draw for me, though. I just want to see Spidey kicking ass, and judging from the trailer, this movie will deliver on that.
People keep complaining about the "crappy CGI", but you have to remember that there is still a solid 4 months of work to do in post production.
Overall, I'm really excited.