I have to disagree a bit.
1 yes, 2 no.
If you can not make a substantial profit off of a 3D printed helmet for the insane price they were charging something is very, very wrong with your buisness.
Bottom line is they were charging insane prices for an inferior product. I have yet to see a Kylo, the wopping three of them I have seen posted, that look the same and none look exact to the film prop.
They lied about making all the props for the film.
The mislead saying it will be exactly like the film.
They used questionable materials.
They finished them inconsistently,
and they were charging insane prices. The price for the prop was insane. The price to have the cheap wooden box shipped was beyond insane.
There is nothing in my list that suggests success.
I really can not comprehend what they and Disney were thinking. Then again I may be wrong as I can not comprehend how EFX is still in business and has a license.
I am just glad Disney has left us alone. Remember when they first bought Lucasfilm. We were really concerned the power of the mouse was gonna shut us down.
How many people do you think they had employed? In the video's i'd say at least 10. More that we didn't see. Factor in materials, time, building the crate, getting the foam fit, etc, etc,...just ask got maul how much time they've invested in packaging alone. It's likely a stunning number. You've gotta recoup all of that, plus some. Additionally, factor in it's being made, in the UK. Not a slight on the UK at all. Point is, in China you gotta pay the guy doing the work maybe 10 bucks a day. The same time in the UK is probably 15 pounds per hour Labor is much higher there vs mass produced in asia. It WILL push the price higher. EFx stuff is 370 for a saber (or was, been a couple year). But that was mass produced in china. Had it been handmade state side the price easily doubles, if not triples. Toss in a hand built wooden crate and you're not far off from 1250. Try shipping a box that big and heavy and you're likely looking at comparable shipping.
How many hours do you think they put in to a single saber? Say the Kylo? It's an open question. Just spending 10 hours of labor on it (which i guarantee you is low), at $20/hr (likely low for the UK/PS people) is $200. But wait, there's more.
That's not the final cost of an employee for 10 hours. I don't know about the UK, but once you factor in employee taxes,insurance and what not, that's closer $350. Still, there's more. People doing this professionally have to have those items pay for the facilities they're in, the electricity, tools, water, gas, etc, etc. etc.
Keep in mind, this all that division was doing, so it has to be self sustaining. The places in china spread those costs over many other products so they have MUCH lower overhead.
If the ONLY products that division is making are those 6 props, it has to be a self -sustaining enterprise off just those items or you're losing money on the deal.
Yes, other companies have done it for less. But they used china. No one has done it less direct for the US or UK. That said, i think if you skip the wooden box, your weight drops tremendously and your box can drop in size significanly and your material costs go down to the point that Kylo could have gone out the door for close to $1000-1100 w/shipping. The box itself is likely 200 of the 250 shipping cost. And the necessary packaging upwars of another 100. Minus whatever labor was involved in the additional packaging and assembly which could easily total 1-200 bucks itself.
A lot more goes into pricing than simply 'it takes me 150 (in materials and machine time) to make, so i can make a 30% profit by charging 200.' A lot more.