Re: Nolan's Dark Knight Trilogy Collection LAST PAGE UPDATE-New Nurse Joker Pics
The Dark Knight Rises Virals
December 7, 2011
"Operation Early Bird"
Various media outlets received supposed CIA documents about Dr. Leonid Pavel. On December 8th, @TheFireRises tweeted a document that led to the website OperationEarlyBird.com. On the websites was a countdown which ended with the reveal of a map with coordinates. After the coordinates were entered, people were able to reserve tickets for IMAX screenings of The Dark Knight Rises prologue on December 13th.
These shirts were given to audience members that attended the screenings.
December 15th
Shortly after screenings of the prologue, various websites and celebrities received a Bane cylinder strike map. The map lists 5 strike zones in Gotham.
Inside the cylinder if the Fire Rises t shirt
April,2012
Thedarkknightrises.com posted a Gotham City Police Department case file for “The Batman” asking forl “photographic evidence of graffiti related to any movement in support of the vigilante’s return.” Inside the file was a list of addresses where the suspect had last been spotted. People were asked to go on scavenger hunts in various cities around the world and find decals that were placed in specific locations, photograph them with their phone, and tweet them to #tdkr07202012.
When all the decals were located, fans were treated with an early release of the new trailer online.
These are the original stickers given to the viral marketing team
Later at comiccon, more decals were handed out with a different heading
When peeled they look like this
