Adafruit is a surprisingly good deal for such a specialized place. The markup is almost nothing. I got an 60-per-meter RGB strip from them for a recent costume. I also was surprised that you can get close to a price match with the Hong Kong suppliers at Amazon -- I picked up two five-meter rolls of green 30-per-meter strips for $14 each there.
All the "analog" strips are wired series-parallel in sets of three with ballast resistors on the tape; you can cut them and reconnect them at any of the clearly marked breaks between sets of 3 LEDs, and they will run off 9 to 12 volts DC from battery or power supply. There are several pretty cheap controllers for the RGB ones, if you aren't up to making your own.
The "digital" strips are individually wired on a serial data bus, and have their own on-strip driver circuits. A lot of them are wired for 5v DC supplies, but the trick is, they need the data to control them. Most people do this with a cheap micro; a Rasberry Pi or an Arduino or similar. They are overkill for display lighting, I think; the advantage to the digital strips is you can control each LED separately, to animate them.
(Incidentally, those strips I bought were for a stage production that is running now. The character of the WIZ has a costume decorated with the RGB, which is animated to color-swirl and is operated remotely from the control booth via an XBee radio link.)