Yeah, trust me, no - that's a good price for that coat. Especially if you're getting the black version and aren't concerned about accuracy (the major drawback to theirs as well as the Hot Topic version).
Hot Topic does carry the "Vash" coat in red only, for $80, but I've seen them up close and they are CHEAP. Nasty fabric that won't hold up to extended wear, shoddy craftsmanship, and of course not remotely accurate. And yet, I've seen kids wearing them at conventions trying to cosplay Vash. -_- Sigh. Nobody cares about good craftsmanship these days.