1/35 AT-AT is appealing. For others I'd wait to see them.
But if I were to decide which models to do in 144 scale, I'd go with a rebel transport and blockade runner. MF is OK but we already have 2, would they be able to be better than Bandai one? I doubt but we'll see. Why to compete in an area already crowded? A 1/72 MF based on 5 footer would be the kit to be remembered for years, which ever company would decide to produce (if ever).
If we had more bigger ships in 1/144, then 144th TIE, X-wings etc. would make much more sense. IMHO, especially TIE fighters are way too small to be made in 1/144. What was the scale of F-toys ones (TIE advanced etc.)?
1/35 AT-AT is a bold move but the others... well, not so daring. I hope they'd continue bold moves in next phases.
And please a 1/72 B-wing, in phase II. A 1/48 would be what I'd call bold (although not sure if there is a big enough market for a 1/48 B-wing)
BTW Bandai's Asia license may be non-exclusive, or Dragon's one being worldwide. Just guesses.