Because unlike the original series, Nutrek has been nothing but post 9/11 disaster porn.So, what is people's obsession with destroying the #Q@$% enterprise? Orignal's did it, TNG did it, new trek is doing it...
At least it's not on earth and they are finally 'exploring' space. "New civilizations..."
The Enterprise is just a ship....the sailors are the story.
If only life were that simple, but I'm sorry to inform you that people tend to get attached to non-living things all the time. Cars, Motorcycles, Computers, Toys, boats. Cripes, even things that aren't even tangible like movies, TV Shows, music and video games. Also, it's not very good story telling if all you're thinking about is ways of not having the characters 'care' about things.