Seeing all the advertising of new Star Wars merchandise, I have to wonder if Disney is making the same mistake that Lucas did with "The Phantom Menace". Lucas sold so many merchandising licenses that the market was over saturated. Between the cost of the license, and and the overwhelming glut of product, there was no way for many companies to make a profit, and many went under. The one that comes to mind is Micromachines, which Hasbro threw under the bus. I remember walking into Toys"R"Us and seeing at least nine different types of SW pool toys.
What makes me wonder if the Mouse is making the same mistake is an ad I saw on TV last night. For weeks I have been noticing all the ads from Toys"R"Us, Walmart, Target, Dollar General and Bed, Bath and Beyond! But what got me really thinking about this, was a commercial I saw for SW jewelry at Kay's Jewelers!
So, does anyone else believe that the Mouse may be over saturating the market?
David.
What makes me wonder if the Mouse is making the same mistake is an ad I saw on TV last night. For weeks I have been noticing all the ads from Toys"R"Us, Walmart, Target, Dollar General and Bed, Bath and Beyond! But what got me really thinking about this, was a commercial I saw for SW jewelry at Kay's Jewelers!
So, does anyone else believe that the Mouse may be over saturating the market?
David.