how to make millions in the movie 'biz'

make sure to occasionally insert loud thump and scream sounds that are at least 10db above all the other audio to induce the "SCARE" aspect into the audience.

Many would just call this a natural way to startle people, though.
 
The first film was effective enough. It's like an experience, like a roller coaster, and one I thought was worth having. If you can get over the coincidence that 4 families happen to have cameras everywhere and record everything pertaining to the same ghost, then I suppose the sequels are equally as effective, just terribly unnecessary.
 
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