I actually thought about this a lot - if they weren't so horribly mismanaged, cannibalized by their investors, and saddled with all that bad debt, you'd think/hope there'd be a market for dedicated toy stores. I think making the store an experience is a good idea - kind of like the old FAO in New York City, the TRU in Times Square, Hamley's in London, or that three story FAO that used to be in Vegas... Some of the toy stores in Japan and China are mind blowing...
Hamley's is amazing. All those demo stations are so enticing. I bought 2 products just based on the demos (that are still in the boxes today :lol).