Don't blame them. Columbia isn't a collectible company. Their average consumer has no idea the lengths fans and flippers will go to to get limited edition items. By setting an extremely low edition size (by Star Wars standards) and allowing each customer 5 per jacket, they created a flippers wet dream. These jackets are going for ridiculous prices right now on ebay.
I should have been able to secure at least a Leia jacket for the wife. But Columbia's cart system screwed me over. Since I had a Han jacket in there as well, and that sold out in the blink of an eye, the checkout process gave me an error. But it wouldn't specify what error. I checked the cart and the Hans said SOLD OUT, but Leia's were still good. Ok, remove what isn't available and let me proceed. Oh but I have to reenter my CC and shipping info. Well, those precious seconds cost me getting a jacket period.....