I think they need to show some restraint with star wars. A car make paid (overpaid) to make a Rogue one Nissan Rogue? I can't imagine enough of those sold at a premium to pay the license fee. @#$%ing lipstick and nail polish, and not the stickers people put over nails, but the color. Darth Vader Black type stuff. Really???
In that regard, they've gone way overboard.
In general though, seems like if there's an animated movie, it gets toys and clothes. Hell, it's nearly everything PG. Prometheus got stuff in the toy aisle as well IIRC. Marvel movie? Gotta devote an aisle's worth of toys to it. Ditto Pixar - and that's be whether or not it was owned by disney. Happens for dreamworks and happened for BvS too.