As I often say in threads regarding STAR WARS, sometimes franchises move into different directions and leave older fans behind in an effort to create a new fan base.
While true, I don't see that as very likely to work here.
This is not a normal TV show where (since CBS owns it) they can give it a full year to build an audience. Quite the opposite actually, they're giving it ONE episode to build an audience, at which point you have to pay to see the rest. They would seem to be counting on the established Trek fans to pay to watch this online then extol its virtues outward in hopes of reigning in more subscribers to their service. I mean, let's all be honest, that is the exact reason this show exists, for them to sell they're streaming service. If there was no CBS All access, or it was a thriving entity, the show wouldn't be being made.
So, to that end, they're very much depending on the existing fan base. Millenials and cord cutters are not the target audience for CBS All access. As a network they've always skewed to the older demographic (not that there's anything wrong with that), but their streaming service is packed with their owned TV shows dating back the 70's, if not 60's. No the content that a 'new fan base' is going to be interested in paying for.
Everything i've seen doesn't say trek to me. And, admittedly i'm not a huge trek fan, but still, from what i've read, it doesn't say trek to many people. Frankly, a few bits of dialog chance, slight ship design change and removing the insignia's from the uniforms, and people would likely would not have trek crossing their minds while watching the trailer. It's more space story with 'trek' stuck on it to gain audience familiarity which, at this point, seems more likely to backfire.
Someone said something earlier, too, that raises a big issue - their timeline. It was said that 'Pike's Enterprise is supposed to be out there simultaneously'. To which, yeah - going back becomes a problem. Believable science fiction has to look believably advanced versus the current day, It's once reason, i always though trek should go forward. You can't make a passable show in 2017 that is supposed to be concurrent with, or prior to TOS without the new one looked substantially advanced in comparison. Then, apparently, every race except vulcans looked drastically different 5 years prior to TOS than in TOS. Either that, or the two ships never crossed paths with the same aliens.
I get those involved want to make things as believable as possible for a modern day show, but in the process seemed to blow all semblance of continuity out of the water. Stick the show 200 years past TNG, and largely, all those issues go away. Other than the seeming lack of exploration and science.
