Toy sales are down 47% so I cant blame em for trying.
Incorrect. You must hear that a lot. Hasbro today reported their "Partner" toy sales, which included Star Wars, Frozen, and Marvel was down 21% last quarter and they provided some additional color to that number during the conference call.
https://www.cnbc.com/2018/02/07/hasbro-reports-fourth-quarter-earnings-2017.html
The company said it doesn't see the fall in sales as "Star Wars fatigue," but rather a result of the timing of the merchandise release and advertisements. Goldner said that between Force Friday, a September merchandising event, and the release of "The Last Jedi" in December, customers were bombarded with products from other entertainment properties, like "Thor: Ragnorak" and "Justice League."
"So narrowing those windows so you're really able to take advantage of the specific marketing and these big marketing campaigns around the brands enables you to do quite a strong job in merchandising those films," he said.
In 2015, Force Friday lead to monumental sales of "Star Wars" toys ahead of "The Force Awakens," the first "Star Wars" film in nearly a decade.
"Clearly there was a lot of pent-up up demand across the board," Goldner said.
Hasbro expects to see a pickup in sales of toys tied to "The Last Jedi" as the film becomes available to the public on home video. It will begin advertising its merchandise for the stand-alone Han Solo film in April, ahead of the film's release in May.