The saddest part is that I'm certain that if Feig and Sony just kept their mouths shut and didn't play the misogyny victim card so hard and lash out at whining fans I think the film would have done much better. The film is tainted with more negativity and hostility than a comedy should have.
I have said so in the past but it is worth saying again. Sometimes it really feels like filmmakers set out to with the intention of making a turd.