Nowhere in the video did the guy suggest that anyone’s perception was “flawed.” The title of “The Poison of Nostalgia” is a bit silly, but he’s not suggesting that nostalgia is a bad thing. It’s true, it’s not a new idea, but the video lays out the points in a sensible manner. And it’s worth thinking about, especially when people say things like....
He did state though that the negative reactions in general (he brings his prequels-example) come from people not being able to put up with change or feel authorship over what changes are permitted. "The inability to accept change with things we loved for so long creates several problems, not the least of which that it's harmfully exclusionary. There's a perception that there's not only a certain way that things should be done but there is a right way to do something."
The big ugly thing is that brands only have big leeway when they are in the R&D phase. Once they found their footing and established themselves they need to stick to what they are about WHILE evolving. Yes, the two can coexist. Look at Porsche, they created their flagship car in 1963 and been developing that since. Sure they have other models that have been developed and are for other purposes but they do have a foot in the past.
Agreed, that can be restraining. Gibson was one of the pioneers in guitar making. Not only they came up with one of the first and most popular electric guitar models, the Les Paul but they had massive leaps and radical designs in technology, like the Flying V or Explorer or new pickup configurations. However, once the technological advancements were either exhausted or developed by other companies Gibson was stuck with the stuff they developed in the 50s and 60s, because when they tried something new or marry other companies' tech with theirs they weren't successful. The mindset was and still is that if I want a straight out rock/blues guitar I'll get a Gibson. If I want a sporty shredder guitar with all the nice gadgets like active pickups and floating trem and whatnot I'll go and get a Jackson.
So yes, change and constant evolution is paramount, agreed. But to quote the guy again "not every idea is going to be a success". So here's my question, who is to decide if certain ideas are successes? Box office? Or history? If Star Wars suddenly gone David Lynch would that be a welcome change that we would just suspend out expectations and accept, because that's how the series had to change? If the next line of Ford Mustang turns out to be an SUV would that be in the name of evolution of a brand?
And my last and probably most important question: what kind of change did the Last Jedi bring to the Star Wars saga that helped it evolve?
The video addresses exactly what you’re saying here, starting at 4:20, ending at 5:18.
I think we're talking about two different things. Let me give an example:
I think the video means "people need to accept that Luke is not a superhero but a bitter old man who made a terrible mistake and is disillusioned"
What I mean is "I'm okay with the idea of Luke wanting to reject the hero persona and is a bitter old man. I consider it a failure thought that the tone of his character was totally imbalanced and veered from dark and moody to goofy and trolling in a few seconds and ultimately hardly had any interaction or effect on the new characters".