The name's Bond, James Bond, I'll have a Heineken...

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Wes R

Legendary Member
They're selling out to the lowest common denominator. Suave isn't in, next he'll be dressing like a stoner or Larry the Cable Guy. Just another reason i have given up on the franchise.
 

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Wes R

Legendary Member
And why Heineken? Why not a Guinness or a microbrew?
Heineken pays really good money to be in movies, they were in at least one of the Austin Powers movies too. I bet his gun changed because of how much the company is paying along with why the car changed. It's all about who will pay for product placement.
 

darthgordon

Sr Member
I honestly don't see it as a big deal. Bond has drank a lot of drinks over the years. He's not exclusive the vodka martini. Yes, it's product placement... but there's also been a lot of product placement in Bond movies over the years... Aston Martin, BMW, Absolut, Smirnoff, Norelco...
 

Apollo

Legendary Member
RPF PREMIUM MEMBER
You mean the franchise is still breathing? ;)


They're selling out to the lowest common denominator. Suave isn't in, next he'll be dressing like a stoner or Larry the Cable Guy. Just another reason i have given up on the franchise.
 

Solo4114

Master Member
Here's what I mind. Bond is supposed to be a bon vivant. He drinks martinis and Vespers and such because he likes the finer things in life. It's what soothes him, given that his job is to kill people for a living and that weighs on you.

Why, in that case, would he drink swill like Heineken?
 

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aeonpulse

Sr Member
RPF PREMIUM MEMBER
Wow. I wonder what other product placement will be featured in Skyfall?

Oooooh, I got it. Right before sealing the deal with one of the very sexy ladies he's managed to seduce, Bond will look into the camera, hold up a Trojan condom and whisper, "As a double-oh agent, I need all the protection I can get. And when it comes to condoms, there's only one brand I trust... Trojan condoms." Then, as the camera pans away and fades to black, in the distance we'll be able to hear a faint, but deep voice cry, "Tro-jan Maaaaaaaaaannnnnn!"
 

Michael Bergeron

Legendary Member
RPF PREMIUM MEMBER
Roger Moore never ordered a Martini in any of his Bond films, I don't see it as a big deal. It'll be like the Ford placement in CR, one scene and then we move back to the proper stuff I'm sure.
 

Sundowner

Master Member
RPF PREMIUM MEMBER
Maybe he breaks a Heineken bottle over a villian's head. OR the villain makes Bond drink a Heineken as torture. Personally i see a real evil baddie serving a Zima at room tempature, ya know a real sadist.
 

aeonpulse

Sr Member
RPF PREMIUM MEMBER
And while brushing his teeth before going to bed, he'll pick up his tube of toothpaste and suddenly bellow out, "CREST! With tartar control!"
 

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Dave Ward

Sr Member
Meh, they love to get people riled up about this stuff, the Torygraph will be raving about the movie when it comes out, I'm sure. Remember all the "blond bond" nonsense?

There's also need reason to think he doesn't drink martinis, just because at some point in the film a bottle of heineken appears.
 

JoMamma_Smurf

Master Member
He drove a Ford in Casino Royale. He drank some unknown beer in quantum at the bar in Brazil. He drove BMW's. He's switched watches, guns and other crap throughout the years... Who cares if he drinks a Hiney.
 

Sundowner

Master Member
RPF PREMIUM MEMBER
Speaking of changes, I personally really dig Daniel Craig but I would have loved to see Idris Elba take on the tux as Bond. If you can't embrace changes you will never advance.
 

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