It succeeded on so many levels. Johnnie Walker doesn't care if it makes you like its ad or not, or even buy it product. It's own history has spoken for itself.
Well said. Lot to be said just for brand awareness. Not everything is directly tied to selling a product.
And for those who don't think this is art because it is paid for, make sure everything you ever do you give away for free so you don't taint yourself with the evils of money.