Before we get any complaints that Snake Eyes in this isn’t white, let’s address that.
Snake Eyes was seen once without his mask, in issue 94 of the Hamas run of comics for Marvel in 1989. He is depicted as a blonde haired white guy. Other than that, he’s been masked in all 80s source material.
The action figure was released in 1982, with a classified file name and a classified birthplace.
He is listed as an expert in multiple martial arts with particular skills in edged weapons. He’s also had training in holistic medicine. These are all, obviously, hallmarks of a ninja...which he is.
These clues about his training, and the simple fact that he’s a ninja suggest there’s an extremely high chance that he was an Asian.
The fact that he appears in one comic, in as best I can tell one panel, as a white guy seems to contradict the character itself as it was introduced 7 years before this page of the comic.
As a kid with an EXTENSIVE collection of GI Joes, Snake Eyes was decidedly Asian. All of my friends knew he was Asian. My dad who was as avid of a collector as me knew he was Asian.
In my opinion, that panel in that comic really did a disservice to the character by making him white. So, as far as I’m concerned, having an Asian play him in this simply corrects a mistake made on a page in a comic.