While I didn't really care for Hereditary, I loved this one.
My wife, however HATED it.
I'll honestly say that it telegraphs EVERYTHING but I didn't mind that.
There were parts that I found hilarious that I'm not sure were intended to BE hilarious... but there they were.
To me, it was a great flick. Just not one that's gonna be for everyone.
I know EXACTLY the scene you're talking about. Like it was intended to be creepy but was just so awkward. The whole audience was laughing out loud.
I really liked it as a film. To me it wasn't a horror movie. I don't really know what I'd call it. creepy, horrifying, disturbing, funny, beautiful, interesting, sad, the whole nine.