So the Mrs gave me my birthday presents this evening and one of the movies I unwrapped was a copy of Prometheus. I was stoked as I missed it in theaters and didn't think it was out on dvd yet. Then I noticed that what Wal-Mart had sold her was a digital copy through some service I've never heard of with a code to have the movie shipped to you upon release in October. In very small print at the bottom it said DVD not included. Obviously it's going back to the store tomorrow. This is the dumbest marketing plan I've ever seen. It's right up there with the Star Wars early bird kit. Thank goodness I had some Indy Blu-rays to watch.
Dumb dumb dumb.
Dumb dumb dumb.