"Sony disputes the amount of the potential loss, insisting that revenue streams from merchandising and such attractions as a new Ghostbusters exhibit at Madame Tussauds and a theme park ride in Dubai will help defray any deficit. The studio also notes that the number of people renting the 1984 film has soared over the summer.
"This loss calculation is way off," says the Sony rep. "With multiple revenue streams, including consumer products, gaming, location-based entertainment, continued international rollout, and huge third-party promotional partnerships that mitigated costs, the bottom line, even before co-financing, is not remotely close to that number."
Whole lot of spin coming from the Sony exec. From what ive seen and based on the actual merchandise being sold on the official website, Original GB items are selling while the new GB items are not. Gaming was another bust but he doesnt want to factor in how much Sony dumped into developing the new game. 20-30 million?
Now I will agree that the GB16 has caused a whole new generation to take notice of the original. So they will get the inflow of cash from that and put it under the GB16 column.