That ad ran at my screening
One weird thing happened before the film, though and I'm not sure if it was some kind of viral ad campaign or what. What seemed like one of those PSAs to turn your cell off started, but then was interrupted by footage of a guy taking over the projectionist booth. He had the real projectionist tied up and then put up a sign with his phone number which was a 972 area code. Then all of a sudden that got cut off as well. Very weird. Not sure what that was about especially since 972 is a TX area code and I'm in CA. Anyone else see that?