It will be your choice to believe it or not, but the logo design had absolutely nothing to do with merchandising. As you said yourself, we have had plenty of successful sales on the current logo and we haven't even begun to exhaust its potential. We could have sold shirt variations based on it for years and years to come. This is a change we absolutely knew would have to be made since Jan of this year for a number of reasons that I am not going to bring up here. Beyond that, I had mentioned in my first post, we have known since the first day that there were issues with the current logo that really needed to be addressed and due to the needs that arose in Jan, this became the perfect time/opportunity to kill two birds with one stone.
Art, it's not that I don't believe you, and I do understand where you're coming from. I guess from my limited perspective as only a member, and not the site/brand owner, I'm not able to see how the other logo "fails."
And to be brutally honest, the thought probably would not have even crossed my mind about merchandising opportunities with this new logo had it not been for this line in your post...
Look for new RPF swag in 2013 with this logo and tagline along with a whole new look and feel for our website!
In the end, if it's in the best interests of the RPF, I'll support it. I'll give the new logo a chance to grow on me. Perhaps it will make more "sense" esthetically when the new site design is rolled out and all put together. :lol