"These will not be that limited and Mattel has already said that if the sales do well (which they will) then they will most likely re-release these and possibly with the handle bars."
Matty's marketing department is absolutely positively frightened of producing these, has NO idea of how many of any of their props would sell and ALWAYS takes the safe low production create a profit business plan into consideration. That is why there is such a secondary market for what they have produced already.
They are starting to learn, with this order they let demand dictate the production numbers but did not consider the overall market, just a specialty and what word got out through "other" sources such as CNN in this case and the Micheal J Fox foundation.
They also are trying a first with re-marketing their PKE meter, and if they undersell, you will see them go back to their ultra teeny tiny lets make absolutely sure we don't make too much of a profit or ANY loss target production numbers.
About two days into the sale, they had the expected amount ordered they were planning for the complete production run. Sad stuff they don't have confidence in what they are producing.
Matty's marketing department is absolutely positively frightened of producing these, has NO idea of how many of any of their props would sell and ALWAYS takes the safe low production create a profit business plan into consideration. That is why there is such a secondary market for what they have produced already.
They are starting to learn, with this order they let demand dictate the production numbers but did not consider the overall market, just a specialty and what word got out through "other" sources such as CNN in this case and the Micheal J Fox foundation.
They also are trying a first with re-marketing their PKE meter, and if they undersell, you will see them go back to their ultra teeny tiny lets make absolutely sure we don't make too much of a profit or ANY loss target production numbers.
About two days into the sale, they had the expected amount ordered they were planning for the complete production run. Sad stuff they don't have confidence in what they are producing.