Augmented Reality and QR codes

I was in Subway and scanned the Green Lantern code for some marketing hoo-ha they're doing because I love 1. marketing, 2. Green Lantern, and 3. QR codes. And it turns out that the panel I'm moderating in San Diego has the QR guy for First on it... who is Brian Mullins of daQRi:

Brian Mullins of daqri: The Man Who Would Democratize AR | Law of Social & Emerging Media | Wassom.com

So, rpf; tell me somebody here has some experience in the tech side of this, because I'm just getting into this and I'm old. :lol

No technical know how, I just pitch them to clients to sound smart.

I use this for all proposals now: Wheel of Concept

That's awesome.

I swear to God Larry, that is so cool. Can you make a Larry Young QR code? Please?



And can you make it scratch and sniff?

QR are codes are pretty neat. It's like a bar code, but can hold MUCH more information. Most QR codes are just URLs or 'anchor' tags (something to tell an application on your phone where to go or what to do). QR codes are also used as reference points (a camera on your computer or phone can track the position of a QR Code and be used to manipulate a 3D object on the screen - for example).

These have been around since the mid-90s but only recently started popping up in Marketing. As I mentioned, most of it is just "Scan here to go to our website!" (URL) or "Scan here to unlock the Knight armor in such-and-such game!" (anchor tag).

A fun QR game would be actually making many QR tags and each one is a piece to the puzzle (maybe even location-based!).

It's super useful in Inventory (since it can store tons of data), but other than that, so far it's just been a gimmick. It's REALLY easy to create your own QR tags if you want to experiment.