Solo4114
Master Member
This trend is hardly new, Hollywood has been doing this forever, pretty much since they've been making movies. There are probably remakes out there that you never knew were remakes and loved it thinking that it was an original idea. Here's just a few: Rio Lobo, Cape Fear, The Thing (John Carpenter version), Ocean's 11, Heaven Can Wait, Dirty Rotten Scoundrels, A Fistful of Dollars, Scarface, The Maltese Falcon, and the list goes on.
I know that Hollywood has done remakes in the past, but I think you have to admit that it's....different now. Hollywood is WAY more about brand exploitation, which leads them to option brands rather than focus on stories. Slap a brand overtop an otherwise blah story, and sell tickets. In the best cases, the brandification approach is done side by side with the story, because the execs are trying to nurture a brand and protect it (e.g. Marvel, Star Wars, etc.), but in the worst, it's just pure exploitation (e.g. Robocop).
Yeah I'm numb to it at this point. And hey, maybe it will be good. The 1986 Fly was a freaking masterpiece, and it of course was a remake. Having said that, the 1986 Fly was a freaking masterpiece...whatever, it'll make money off the kids, and maybe a few of them will look into the Cronenberg version (or hey, the original Vincent Price flick isn't ENTIRELY without merit) because of it.
I almost lost my damn mind with furious indignation when the Robocop remake came out, and it disappeared quickly and without hurting the original in any way. So I'm gonna remain calm and ignore this awful news I guess.
This, to me, is the baffling part. These films don't end up doing all that well anyway. They go to the trouble of remaking this or that movie, only to have it be received with a resounding "Meh" by audiences, so...what was actually gained? In my opinion, the only reason these things happen is because the money people in Hollywood have all read from the same report that says "brand identification is essential." Therefore, they think it HAS to be included in every film and non-branded films are to be shunned altogether. Never mind if the branded films don't actually perform all that much better than the unbranded ones used to.