Ghostbusters (2016) (Post-release)

Status
Not open for further replies.
Westies14 said:
Opening weekend lower than the Snow White-less Snow White & the Huntsman sequel, lower than Sony's Pixels? Not low enough for my tastes, but perhaps low enough to make the next studio to pick up the thread of a classic property give it a little more consideration.
Click to expand...

last thing for the night.

what do you think of this deluded news?

http://www.thewrap.com/ghostbusters-sequel-will-happen-sony/

it wouldn't shock me if they announced it and took a loss on it just to **** people off ;o)
 
Announcing sequels right off the bat is a marketing tactic these days. Last year they did for Terminator#5 and then retracted it later. There are other examples.

This GB is neither an epic bomb nor an epic hit. That means it's way too early for any real decision.
 
NeilT said:
last thing for the night.

what do you think of this deluded news?

http://www.thewrap.com/ghostbusters-sequel-will-happen-sony/

it wouldn't shock me if they announced it and took a loss on it just to **** people off ;o)
Click to expand...
There is an animated movie in the works. Whether or not this is a 'sequel' is unknown. I think the Sony execs and investors will wait and see it Feigbusters makes the targeted $500 million that they want to green light a sequel. Somehow, it seems to be the general consensus that the reboot will not make $300 million, let alone $500 million.
 
niennumb1 said:
View attachment 644272

Lear60man said:
More like $280 if you include marketing. Historically a studio will spend the same amount as production on marketing for a summer blockbuster so 140 + 140 = 280M. Word of mouth will give GB16 legs or cripple it on the second week. Studios are looking for home runs like Deadpool, Bridesmades etc. Movies that were cheap to produce/market but doubled or tippled costs.. Since sequels rarely top the originals, studios can green light them but with smaller budgets anticipating smaller returns.
Click to expand...

karmajay said:
I doubt they spent that much on marketing. Weren't people in the other thread complaining because of the LACK of marketing and how that proved Sony was trying to make the movie go away? Now they've spent 140 million on it?

Maybe if we can find a link where someone official gives a estimate I'll believe it.
Click to expand...

I doubt they spent the film's budget on marketing, either. That used to be the rule of thumb, but I don't think it always is these days. Much of the advertising is based on buzz and word of mouth, rather than big ad buys. I don't know how ads like the Progressive Insurance ad work, either. Does Progressive pay to use the IP, or does Sony pay Progressive for placement? Or is it all just a free exchange? I have no idea.

But I think that GB16 has been marketed in a much more toned down way. In an odd sense, the "haters" did a pretty good job of "marketing" this film on its own. Doesn't entirely appear to be enough to put the film over the top in the "strike a blow for feminism" sense, but it at least made people say "Wait, what? There's a new Ghostbusters coming out? Tell me more."

NeoRutty said:
The one time I worked with Sony marketing they weren't putting out a whole lotta cash. The keyword is "viral" marketing... Do a small thing and let it grow through social media... Let the people promote it
Click to expand...

Yeah, I think that's a bit of what happened here. "Viral" marketing, buzz, etc. News stories about overzealous fan response is basically free advertising along the "all publicity is good publicity" sense.

CessnaDriver said:
Could not beat "Pets" for number one.

Weeks ahead will tell if it can make enough to green light more.
Click to expand...

Week 2 is the real telling point. If it loses more than 50% of its 1st weekend take, then I think you'll be looking at probably a one-and-done "franchise." Although that'll depend on some other factors, too.

Lear60man said:
Yesterday was going to be the make it or break it day in my mind for GB16. It faces strong competition from Pets Ice Age 5? and Star Trek next weekend. With Dory and Pets still killing it in the Box office (family) and Trek (Sci-Fi crowd) coming out next weekend, this doesnt leave a whole lot left over for GB16. Late foretasted estimates are coming in at $47M domestically and $65M internationally for the weekend. Boxoffice Mojo wrote a great article this morning regarding the numbers and projections. They think it will fall somewhere in the $135-$145M range when the dust settles.

http://www.boxofficemojo.com/news/?id=4207&p=.htm

Ill link a good page that explains the numbers in depth, but GB16 needs to take in $522M just to break even. This accounts for advertising and various payouts including theater owners and Netflix/Airline/Download. What people dont realize is that there are a lot of fingers in the pot. Writers, actors might have a percentage written into their contract. In short, if you want to know how much a movie needs to make to break even, take the production budget and times it by 373%. That will give you an all in ROI.

https://storyality.wordpress.com/20...n-feature-films-and-roi-return-on-investment/

GB16 needs to create the same amount of stir and fan base as the original, Toys, Tshirts, GB branded stuff will fly off the shelves to add to that $522M break even point.

I dont think that 'Hating' on this film does any good. And I mean that on both sides. At the end of the day, Its a piece of entertainment. The economics of the business will determine if the film has merit. For the true anti women, destroy my childhood crowd, ...the Anti GB16 efforts only caused the studio to dig their heels in and do what they wanted. This should be a teachable moment for both sides. Make the film the fans want, pass the torch and you will hit a home run. And conversely, starting a viral women bashing campaign is only gonna cause the makers to resolve. I cant remember when I last heard a studio say, 'Yea, we made a mistake with that movie'.
Click to expand...

I think the merchandising and additional licensure opportunities will help affect the margins for whether this film gets a sequel. I still think it's likely, mostly because Sony really really wants to launch a widespread franchise with this property, but if the externally licensed stuff does poorly, that could kill the deal alongside a tepid box office response (which, so far, I'd say could very well be the case).

To be clear, I think that $46M for an opening weekend is...about what you'd expect for a film like this going up against other competition.

I think that, had the film been handled a bit more...hmm...traditionally, it might have proven more successful. If there hadn't been the divided fan base, if it had been a true sequel, if you hadn't had the hater campaign and the anti-hater campaign, I think the film could've banked on the brand name of Ghostbusters more effectively. As it stands, I'd argue they basically devalued the brand (through the attendant controversy) to something along the lines of, oh, I dunno...Gremlins? A film some people like, which had kind of a mediocre sequel, and which for the most part, folks don't have particularly strong views of these days, but are familiar with the name.

To be clear: I'm not saying "Yes, the sexist trolls were right." Rather, I'm saying that Sony took a risk here by letting Feig have free reign to do what he wanted and make GB16 into a Paul Feig comedy. Had they played it a little safer (as in basically cast some men in the roles and had it been a sequel), I suspect that much of the outrage would've been ignored and the hardcore fans would've shown up in larger numbers. That $46M opening number might've cracked $50M, for example.

jettajeffro said:
Sequel talk:

http://screenrant.com/ghostbusters-2016-sequel-no-doubt/?utm_source=SR-FB-P&utm_medium=Social-Distribution&utm_campaign=SR-FB-P&view=list
Click to expand...

goldenhawk said:
How the hell did Feigbusters make $46 million dollars? Last time I checked, the theaters were empty and this reboot couldn't even make $46 per showing. The sad thing is that Sony could have and should have made a movie that could have easily made $100 million during the opening weekend. But now we will never know.

Sequel? I thought Sony was making an animated GB flick as the next GB project.
Click to expand...


I think $46M is perfectly reasonable for this film on opening weekend. What were people expecting, really? If you went in expecting F4ntastic Four numbers...that was unlikely to ever happen.

Westies14 said:
Opening weekend lower than the Snow White-less Snow White & the Huntsman sequel, lower than Sony's Pixels? Not low enough for my tastes, but perhaps low enough to make the next studio to pick up the thread of a classic property give it a little more consideration.
Click to expand...

I think it will be a different calculus. I'd expect the next classic property to be picked up to be either remade (as in a very-close-to-the-original remake), or be a reboot that hews qute closely to the elements of the original film and doesn't really deviate a ton. As in, no gender-swapping of the entire cast. Or at least, that's the lesson I think Hollywood learns from this.

Of course, the next few weeks are the real telling point. If this film holds steady and makes another $40M next weekend, then I'd say it'll be viewed as a success.

goldenhawk said:
There is an animated movie in the works. Whether or not this is a 'sequel' is unknown. I think the Sony execs and investors will wait and see it Feigbusters makes the targeted $500 million that they want to green light a sequel. Somehow, it seems to be the general consensus that the reboot will not make $300 million, let alone $500 million.
Click to expand...

Where do you get the $500M figure for greenlighting from?
Click to expand...
 
Just as I suspected. My entire family is full of Ghostbusters fans. We all grew up loving everything GB. Movies cartoons toys.. all of it. That said, not a single one of us wanted to see this. Every woman I've talked to about this movie gives the same answer.. "Meh.. don't really care" or something to that respect. I knew this would bomb and lets be clear. With the money they sunk into it... It's a bomb.
 
JoMamma_Smurf said:
Just as I suspected. My entire family is full of Ghostbusters fans. We all grew up loving everything GB. Movies cartoons toys.. all of it. That said, not a single one of us wanted to see this. Every woman I've talked to about this movie gives the same answer.. "Meh.. don't really care" or something to that respect. I knew this would bomb and lets be clear. With the money they sunk into it... It's a bomb.
Click to expand...

I'd love to put down the list of people who ARE seeing this, but i know my speculation would just upset people, so i'll leave it at this...

when a campaign actively goes against it's fan base, with no real positive message to be seen, i'd like to think the above quoted post stays true for most. thanks to my love of mystery science theater, I have no problem loving to hate watch it. I want to see how bad bad can get, and i sat through birdemic where a guy with so few brain cells couldn't even walk properly on camera.

it's funny watching the media spin this. now they are saying it earned a respectable $46 million. it apparently IS earning less over seas. one imdb post said three major markets earned less in three days than our one day $19 million take, IIRC. Brazil Australia and the UK although i didn't see an included post with numbers to back that up.
 
I'd wanna see an actual quote of that, citing to a specific article or source.

That seems to be an extremely high bar.
 
Solo4114 said:
I'd wanna see an actual quote of that, citing to a specific article or source.

That seems to be an extremely high bar.
Click to expand...

http://www.vulture.com/2016/07/paul-feig-ghostbusters-reboot-c-v-r.html

"As opening day approaches, Feig can’t help but think about the stakes of making a $150 million movie. “A movie like this has to at least get to like $500 million worldwide, and that’s probably low,” he says. “But the thing I care about most is the industry looking for an excuse to say, ‘See, a tentpole can’t be carried by female leads’ ” — three of whom are over 40. “I cashed in all my chips,” he says. “I had to use every chip to make this happen. And if this doesn’t work, I will probably have to go back to movie jail.”
Click to expand...
 
Solo4114 said:
To be clear: I'm not saying "Yes, the sexist trolls were right." Rather, I'm saying that Sony took a risk here by letting Feig have free reign to do what he wanted and make GB16 into a Paul Feig comedy. Had they played it a little safer (as in basically cast some men in the roles and had it been a sequel), I suspect that much of the outrage would've been ignored and the hardcore fans would've shown up in larger numbers. That $46M opening number might've cracked $50M, for example.
Click to expand...

lets also not ignore the film seems to be sexist toward men. just like all paul feig films are. while there are undoubtedly real sexist trolls out there, the movie itself isn't doing it any favors.

and lets face it. even if it had men in it, people would STILL hate the idea of something that rebooted the entire franchise. it's not a sexism issue. it's a lack of respect to the brand issue. and i have no doubt that it still would have found some way to make the male ghostbusters look like idiots.

- - - Updated - - -

tubachris85x said:
http://www.vulture.com/2016/07/paul-feig-ghostbusters-reboot-c-v-r.html
Click to expand...


pretty much this. Feig admits himself it's an AGENDA MOVIE. whether or not it had good intentions..or was just a way to propel feig and his cast higher up the hollywood food chain..anything ghostbusters was second thought to the agenda itself.
 
Either way, the Ghostbusters franchise has forever been tainted, given how Sony, Feig and every SJW has acted around this film. When people say their "childhood has been ruined," it means, folks like myself, don't feel comfortable being supportive of Ghostbusters openly as a result of this entire fiasco. I personally wouldn't want to be confused as a fan of "ghostbusters 2016."

In my mind, there is and will always be the one and only true Ghostbusters and this monstrosity that has been created is most certainly not it.
 
tubachris85x said:
Either way, the Ghostbusters franchise has forever been tainted, given how Sony, Feig and every SJW has acted around this film. When people say their "childhood has been ruined," it means, folks like myself, don't feel comfortable being supportive of Ghostbusters openly as a result of this entire fiasco. I personally wouldn't want to be confused as a fan of "ghostbusters 2016."

In my mind, there is and will always be the one and only true Ghostbusters and this monstrosity that has been created is most certainly not it.
Click to expand...

agreed. my child hood may not be ruined, but seeing how most supporters react to this movie, i don't want to be a fan of that.
And i no longer think of ghostbusters with joy either. just fear, loathing and anger at being ignored, insulted, and lumped by the staff and crew.

that quote from feig above shows us exactly what GB2016 is about. i doubt he even saw the original movie before signing on to do this one. especially with his opinion piece article of 'men just aren't funny'.



although i will say at least kate mckinnon seems intelligent enough not to get into the nerd bashing. good on her.
 
Saw it with my family on Sunday and it was a lot of fun. I have 2 twin daughters, 8 years old who both love the first 2 Ghostbusters movies...and this one is now their favorite.
They say they weren't scared but one of them kept climbing up on my lap, while the other kept saying 'Mommy Daddy don't worry, I lost my fear so I'm not scared.' :)

I never really got into the earlier movies, so for me it's pretty much on par with the first one. It's a fun movie and the ghosts look really good. First half was more exciting than the second half but still a good popcorn flick.
It felt right, and the cameos were cool. Is it better or worse than the previous ones? I'd say it's new....different but kind of the same and easily far better than the second one. At least it was for me.

It was funny and absolutely age appropriate even for my kids and I was worried that the ghosts would be too realistic and while the CGI was pretty good, it was still cartoony enough for them to not feel uncomfortable too much.

The new costumes are cool, the packs are really neat....but I didn't care for all the new handheld gadgets to be honest.
Now my kids want proton packs....and that's good enough for me to say this movie is a win all around.

David
 
DAVIDYR1 said:
Saw it with my family on Sunday and it was a lot of fun. I have 2 twin daughters, 8 years old who both love the first 2 Ghostbusters movies...and this one is now their favorite.
They say they weren't scared but one of them kept climbing up on my lap, while the other kept saying 'Mommy Daddy don't worry, I lost my fear so I'm not scared.' :)

I never really got into the earlier movies, so for me it's pretty much on par with the first one. It's a fun movie and the ghosts look really good. First half was more exciting than the second half but still a good popcorn flick.
It felt right, and the cameos were cool. Is it better or worse than the previous ones? I'd say it's new....different but kind of the same and easily far better than the second one. At least it was for me.

It was funny and absolutely age appropriate even for my kids and I was worried that the ghosts would be too realistic and while the CGI was pretty good, it was still cartoony enough for them to not feel uncomfortable too much.

The new costumes are cool, the packs are really neat....but I didn't care for all the new handheld gadgets to be honest.
Now my kids want proton packs....and that's good enough for me to say this movie is a win all around.

David
Click to expand...

And isn't that happiness what this is all about?
 
Bryancd said:
And isn't that happiness what this is all about?
Click to expand...

Absolutely. :)
The way I see it is if the prequels didn't ruin my childhood then nothing will....and this was miles better than any of those as far as I'm concerned. But, yea I get it. Some didn't care for it and that's fine but for me it was a fun movie and did not disappoint in the slightest. Wasn't a perfect movie as I felt the second half dragged a bit but still a good movie none the less.

David
 
JoMamma_Smurf said:
http://www.breitbart.com/tech/2016/07/18/milo-reviews-ghostbusters/

Man hating at it's best by some of the things I've seen and read. I'm usually on the same page as this guy. No difference with this movie.
Click to expand...

never saw that site before a day ago...

but, a plot that makes no sense sounds like a paul feig movie too. i'm still not sure what the objective in spy or the heat was supposed to be. it could be because i had to stop and start it again 3 times in disbelief...but i doubt it. more likely i was too busy cringing at the obvious badness to pay attention.
 
Status
Not open for further replies.

Similar threads

Egon Spengler
Would you be for or against a Ghostbusters 2 Special Edition? If for, what you would like to see done?
Replies
13
Views
539
JediMichael
JediMichael
_Lee_
UK release date for Mayans season 5?
Replies
0
Views
305
_Lee_
_Lee_
James Kenobi 1138
'Wonderwell' Carrie Fisher's last movie finally set to release, new trailer
Replies
2
Views
490
Halliwax
Halliwax
Ned Figglehorn
Ghostbusters: Frozen Empire
5 6 7
Replies
136
Views
8,700
ZeroSum
ZeroSum
ghostryder
Ghostbusters (animated series)
Replies
7
Views
932
Funky
Funky
Back
Top