Solo4114
Master Member
Oh Buzzfeed...
12 Things You Can Do To Support The New “Ghostbusters” Movie Against The Haters
https://www.buzzfeed.com/alannabennett/cant-bring-us-down?utm_term=.eubjm3KVV#.hgVb2N5XX
I can't help but wonder what the reaction will be to this kind of stuff.
Like, I don't expect it to make a huge dent in the bottom line, but I wonder if the constant drone of articles and social media buzz about how people who don't like the new Ghostbusters = sexist and such couldn't also backfire a bit. I certainly don't expect it to make people already disinclined to see it say "Whoa. I'd better go see it so that I'm not a sexist, too!" But, again, I can't help but notice how much this all seems to be about the conversation about the film, rather than the film itself.
What I see in this campaign is a mixture of honest, feminist anger (which is legitimate as directed against the actual trolls/sexists), and calculated, manipulative marketing. It's not about how funny the film is. It's not about how entertaining the film is. It's about how spending boatloads of cash on this film and its associated merchandise lets you strike a blow for feminism and -- more importantly -- against the men who would hold it back.
It's just leaning so very, very hard on the casting of the film to sell the film, rather than on the quality of the film. The quality is secondary. If you're a feminist, of course you'll find the film entertaining. Or rather, it doesn't matter if you find the film entertaining, because the film is so important. It must be supported, so as to break down barriers, and show those bastards what's what! The actual merits of the film (beyond the casting, that is) are otherwise entirely irrelevant.