tripoli said:
I don't think Matty inflates the prices too much. Remember, Disney/Thinkway sells a HUGE volume of Buzz Lightyears. Matty is producing a limited number with a high R&D and licensing cost which does not give them that much leeway for profit given their prices. The more volume, the more economy of scale in production that makes such much cheaper to produce with Disney.
Matty COULD sell more and try to market them in further mass production scale production, but it sounds like they feel the market may not be there and its considered a risky venture for them. They look at a more conservative business model in making their prop lines, something I and many others wish they would expand out a bit more with more confidence.