Breck Eisner in Talks to Direct 'Stretch Armstrong' (Exclusive)
The Habsro toy property has been quietly in development at Relativity, which picked up its rights from Universal.
Breck Eisner is in negotiations to direct Stretch Armstrong, the movie project based on the classic Hasbro toy and set up at Relativity.
Stretch was introduced as a toy in 1976. The toy was different from other action figures in the sense he could be stretched out, twisted and folded but he always returned to his original form. The toy had a big relaunch in the 1990s and that’s when Hollywood took serious interest.
Stretch was part of a series of properties that were part of a Hasbro-Universal pact made in 2008. But after several release dates and even having Taylor Lautner attached, the project left the studio only to be snapped up by Relativity in January.
The company has been quietly developing the project, hiring Greg Poirier, who wrote National Treasure: Book of Secret and created the TV show Missing, to write the script.
Relativity’s Ryan Kavanaugh, Hasbro’s Brian Goldner and Bennet Schnier are producing while Relativity’s Tucker Tooley is exec producing.
Eisner is best known for directing The Crazies, Overture’s remake of a George Romero horror movie, and the adventure movie Sahara. He is repped by CAA and attorney Karl Austen of Jackoway Tyerman.
Breck Eisner in Talks to Direct 'Stretch Armstrong' (Exclusive) - Hollywood Reporter